# How to do Growth Accounting like Meta

> In this video, Zach shares a crash course on applying analytical patterns based on the two years at Meta in growth analytics. He explores three main types of analyses: aggregation-based, state change tracking, and survivorship analysis, emphasizing the importance of repeatable analyses to reduce co…

- Web page: https://www.dataexpert.io/lesson/howtodogrowthaccountinglikemeta-jan2026-p735-l1903
- Program: [AnalyticsExpert](https://www.dataexpert.io/program/analytics-expert)
- Module: Week 7: Analytical Patterns & CDC
- Access: Requires enrollment in AnalyticsExpert
- Length: 46 min video
- Skills: SQL, Data Modeling, ETL/ELT
- Academy: DataExpert.io Academy

## About this lesson

In this video, Zach shares a crash course on applying analytical patterns based on the two years at Meta in growth analytics. He explores three main types of analyses: aggregation-based, state change tracking, and survivorship analysis, emphasizing the importance of repeatable analyses to reduce cognitive load. He also highlights the significance of understanding dimensions and their additive properties to avoid common pitfalls in data interpretation.

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