# How to do Growth Accounting like Meta

> In this video, Zach shares a crash course on applying analytical patterns based on the two years at Meta in growth analytics. He explores three main types of analyses: aggregation-based, state change tracking, and survivorship analysis, emphasizing the importance of repeatable analyses to reduce co…

- Web page: https://www.dataexpert.io/lesson/howtodogrowthaccountinglikemeta-jan2026
- Program: [Winter 2026 Analytics Engineering Camp](https://www.dataexpert.io/program/winter-2026-snowflake-boot-camp)
- Access: Requires enrollment in Winter 2026 Analytics Engineering Camp
- Length: 46 min video
- Skills: SQL, Data Modeling, ETL/ELT
- Academy: DataExpert.io Academy

## About this lesson

In this video, Zach shares a crash course on applying analytical patterns based on the two years at Meta in growth analytics. He explores three main types of analyses: aggregation-based, state change tracking, and survivorship analysis, emphasizing the importance of repeatable analyses to reduce cognitive load. He also highlights the significance of understanding dimensions and their additive properties to avoid common pitfalls in data interpretation.

## Navigation

- Previous lesson: [Backfilling with Airflow](https://www.dataexpert.io/lesson/backfillingwithairflow-3483a.md)
- Next lesson: [Growth Accounting Lab](https://www.dataexpert.io/lesson/growthaccountinglab-jan2026.md)