# Conor Brennan - CEO & Founder at Hypersell

> Conor Brennan, CEO of Hyperspell, discusses the importance of context in AI systems, particularly focusing on retrieval-augmented generation (RAG) and how it can enhance AI applications. He shares insights from his experience with unstructured data and explains how Hyperspell serves as a context la…

- Web page: https://www.dataexpert.io/lesson/tech-talk-conor-july2025-p737-l1290
- Program: [AIExpert](https://www.dataexpert.io/program/ai-expert)
- Module: Tech Talks
- Access: Requires enrollment in AIExpert
- Length: 1 h 1 min video
- Skills: NLP, APIs, Problem Solving
- Academy: DataExpert.io Academy

## About this lesson

Conor Brennan, CEO of Hyperspell, discusses the importance of context in AI systems, particularly focusing on retrieval-augmented generation (RAG) and how it can enhance AI applications. He shares insights from his experience with unstructured data and explains how Hyperspell serves as a context layer for AI, enabling developers to access relevant information from various sources like Slack, Notion, and Google Drive. This session is beneficial for data engineers and aspiring AI engineers looking to understand the complexities of integrating context into AI systems.

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